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marketing mistakes to avoid
 In a difficult and challenging economy, small businesses tend to cut back and eliminate staff in order to keep their financials on track. 2009 was difficult for most of my clients, but I was glad to see that the small businesses I dealt with knew better than cutting back on their marketing budget.
While most of the small-business market decrease, even eliminate, their marketing efforts due to finances, we need to keep in mind that this is the perfect time to actually increase budget pushing your marketing efforts even further. Your competition is pulling back from the market, therefore giving you the opportunity to actually STAND OUT and GET THROUGH the clutter – getting more results and responses from your target market. Read More!
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ask the question... listen to the answer
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engaging your audience
 The great thing about marketing is the fact that it is all based on creativity. The more creative you get, the better response you will receive. And while tailoring messages and content, make sure that you are leaving room, plenty of room, to engage and interact with the recipient. What is the purpose of sending a message out, if in return you receive NO response? While putting your marketing message together, or if you hire someone to do it for you, make sure that there is always a call-to-action, a question, a hook... that will encourage recipients to respond back which will open the line of communications with them.
Here are few methods to get your prospects engaged:
- Include a Call-to-Action such as “Call now for your free kit!” and make sure someone is available and ready to pick up the phone. Remember, you only get one chance to get your target market to respond to your messages. So be ready to help!
- Conduct polls and surveys: educational, instructional, humurous... whichever way you decide to go, make sure that the content is appealing enough to the recipient and do share live results - people love to see numbers! Read More
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