the brand

selecting the name... creating the brand

One of the main elements that you need to think about when considering launching a new business is THE NAME!

It has been proven over and over again that great names are powerful in the marketing and advertising process that a company goes through.  Your Name is what differentiates you from others while helping you getting positioned in your audience mind.

Now how do you go about choosing The Name?

One of the first steps to take into consideration is to stay as objective as possible without allowing subjectivity to affect your decision making.  Remember, once you come up with the name, it is there to stay for a long time hopefully.  So make sure that you choose something unique and memorable that differentiates you from the competition.  And of course, do not forget to consider the name and how it is related to your services and/or products.

Choose a name that is easy to remember, unique and full of energy! Yes, full of energy where it can carry a marketing campaign all the way to success.

Once you decide on a name, and I totally realize that it is not as easy as it sounds, the next step would be to come up with a tagline to complement and add power and life to your name.  Consider companies such as Nike, for example, and their “Just Do it” tagline, and the power it delivers in its simplicity taking the company beyond the concept of only selling tennis shoes .

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